Privacy policy

1. An overview of data protection


The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Details can be found in our privacy policy under the heading "Third-party modules and analytics."

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Interquell cereals GmbH
Geschäftsführer: Dipl.-Oec. Georg Müller
Bahnhofstraße 94
D-86845 Großaitingen

Telephone: +49 8203 9601 0
E-Mail: info(at)

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

3. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Interquell cereals GmbH

Bahnhofstraße 94
D-86845 Großaitingen

Telephone: +49 8203 9601 0

4. Data collection on our website


Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Processing of data (customer and contract data)

We collect, process, and use personal data only insofar as it is necessary to establish, or modify legal relationships with us (master data). This is done based on Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract. We collect, process and use your personal data when accessing our website (usage data) only to the extent required to enable you to access our service or to bill you for the same.

Collected customer data shall be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

5. Analytics and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link:

Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google's privacy policy:

Demographic data collection by Google Analytics

This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy:

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

6. Plugins and tools


Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of YouTube under


Apart from the website, personal data is also processed in principle during the course of our business relationship. Information about data processing and your data protection rights and claims, which in part also involve data processing on our website, can be found in the following Privacy Policy pursuant to Article 13, 14 and 21 of the General Data Protection Regulation - GDPR

How we handle your data and your rights

Information in accordance with Articles 13, 14 and 21 GDPR

Interquell cereals GmbH, Bahnhofstr. 94, D-86845 Großaitingen

We are happy to inform you about the processing of your personal data by us and the rights and claims you are entitled to under the data protection regulations. Which data in particular is processed and how such data is used, depends mostly on the services you have requested or that have been agreed with you.

1. Who is responsible for processing the data and who is the contact person regarding data processing?

Interquell cereals GmbH
Managing Director: Dipl.-Oec. Georg Müller
Bahnhofstraße 94
D-86845 Großaitingen

Telephone: +49 8203 9601 0
E-Mail: info(at)

You can contact our data protection officer at

Interquell cerals GmbH
- Data Protection Officer -
Bahnhofstraße 94
D-86845 Großaitingen

Telephone: +49 8203 9601 0

2. Which sources and data do we use?

We process personal data we receive from you during the course of our business relationship. We also process - to the extent that is necessary to provide our services - personal data, which we have lawfully received (f. ex. to handle orders, perform contracts or on the basis of consent provided by you) from other partner companies of Interquell cerals or from other third parties (f. ex. commercial agents). We also process data which we have lawfully obtained from publicly accessible sources (f. ex. debtor registers, commercial and association registers, press, media) and which we are permitted to process.

Relevant personal data are personal details (name, address and other contact data, date of birth/age and details regarding your occupation and authentication information (f. ex. identification data). These can also include order information (f. ex. supply contract), data for the compliance with our contractual obligations (f. ex. sales data in payment transactions), product data, advertising and distribution data, document data (f. ex. advice record), register data, data regarding your use of the telemedia we offer (f. ex. the time our websites are called up, apps or newsletter, pages clicked or entries) as well as other similar data in the above-mentioned categories.

3. Why are we processing your data (purpose of processing) and what is the legal basis for this?

We process your personal data in accordance with the provisions of the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG).

aa) Data processing for compliance with contractual obligations in accordance with Article 6 (1), sentence 1 (b) GDPR

Personal data is processed (Article 4 (2) GDPR) for the purpose of advice following your requests, in particular for the performance of our contracts or pre-contractual steps with you and the handling of your orders as well as all activities required for the operation and the administration of a goods supplier. The purposes of data processing are primarily dependent on the specific product and can include, among other things, advice and support. Further details regarding the purpose of data processing can be found in the respective contractual documents and General Terms and Conditions.

bb) In the balancing of interests in accordance with Article 6 (1), sentence 1 (f) GDPR

Insofar as necessary, we process your data beyond the performance of the contract, in order to safeguard our legitimate interests and those of third parties. Examples:

  • Contact and data exchange with credit agencies (f. ex. SCHUFA) for the assessment of credit or default risks
  • Testing and optimisation of processes for demand analysis and direct customer contact;
  • Advertising or market and opinion research, insofar as you have not objected to the use of your data.;
  • assertion of legal claims and defence of legal disputes;
  • Safeguarding of IT security and the IT operation of our company
  • Measures for business management and further development of services and products
  • prevention and investigation of criminal offences;
  • Video surveillance of the business premises to collect evidence regarding offences. They serve the protection of our customers and staff as well as the exercise of the right to impose house rules.

cc) by virtue of your consent, Article 6 (1), sentence 1 (a) GDPR

Insofar as you have consented to the processing of personal data for specific purposes (f. ex. transfer of data to external sales partners or evaluation of payment transaction data for marketing purposes), the processing is lawful on the basis of your consent. Consent may be withdrawn at any time. This also applies to the withdrawal of consent given to us prior to the coming into force of GDPR, i.e. prior to 25 May 2018, such as, f. ex. the SCHUFA clause. Please note that the withdrawal is only effective for the future. Processing that took place prior to the withdrawal of consent is not affected by this.

dd) by virtue of legal requirements, Article 6 (1), sentence 1 (c) GDPR

As a company, we are subject to various legal obligations, i.e. statutory requirements (f. ex. Money Laundering Act, Tax laws). The purpose of processing includes, among other things, verification of identity and age, prevention of fraud and money laundering as well as inspection and reporting obligations for tax purposes.

4. Who receives my data?

Within our company, your data is provided to those sections that require your data for the compliance with contractual and legal duties. The processors used by us (Article 28 GDPR) may receive data for the above-mentioned purposes. These are companies for payment services, IT services, logistics, printing services, telecommunications, collection of payments, advice and consulting as well as sales and marketing. In view of the transfer of data to recipients outside of our company, it should first be noted that, by virtue of the General Terms and conditions that we have agreed with you, we have a duty of confidentiality regarding all customer-related facts and assessments we become aware of. We are only permitted to share information about you where this is permitted by legal provisions, where you have provided us with your consent, or where we are authorised to provide access to the information.

5. How long will my data be stored?

Where necessary, we process and store your personal data for the duration of the business relationship, which also includes, for example, the initiation and performance of a contract. In addition, we are subject to various retention and documentation obligations, which arise from, f. ex. the Code of Commercial Law (HGB), Tax Code (AO) and the Money Laundering Act (GwG). The retention periods for the storage of, f. ex. documents, are between two to ten years. Finally, the period of storage is also dependent on the statutory limitation periods, which are for example, in accordance with Sections 195 et seqq. of the German Civil Code (BGB), usually 3 years, however, they can be up to thirty years in individual cases.

6. What needs to be considered in relation to competitions and discount campaigns?

We require information from you for your participation, the implementation of the competition or action, and also to send out notifications to the winners as well as prices. These include, for example:

  • First name, surname
  • E-mail address
  • if appropriate, year of birth
  • if appropriate, telephone number

The legal basis for this is Article 6 (1) (b) GDPR, this means that you are providing us with the data on the basis of the contractual relationship (conditions of participation) between you and Interquell cereals. Details can be found in the respective conditions of participation.

Categorically, your data is deleted after the competition has ended. The data of the winners and the data required for the processing of the contract will be stored until the statutory or possible contractual warranty/guarantee rights have expired. After the expiry of this period, we retain the information about the contractual relationship required for commercial law and tax law for the periods prescribed by law. During this period (usually ten years after the winnings), the data is processed again solely in the event of an inspection by the tax authority, for purposes of audits and tax audits, as well as for the investigation of potential offences.

Interquell cereals customers can also benefit from various vouchers and discount offers. If you have consented to the use of your data for advertising purposes, we notify you of promotions in our newsletter or via any other means of communication agreed between us.

We process your data during the course of the redemption of your voucher. If you are redeeming personalised voucher codes or voucher codes in your customer account in the online shop, the data is combined with your personal data.

7. Is data transmitted to a third country or to an international organisation?

Data is transmitted to third countries (countries outside the European Economic Area - EEA) only to the extent that this is either required or prescribed by law to handle your orders or to the extent that you have provided your consent. Details will be provided separately if this is legally required.

8. What are my data protection rights?

As a data subject, you have the right:

  • according to Article 15 GDPR, to request access to your personal data that is processed by us;
  • according to Article 16 GDPR, to request the immediate rectification of incorrect or the completion of your personal data that is stored with us;
  • according to Article 17 GDPR, to the erasure of your personal data that is stored with us, where the processing is not required for the compliance with a legal obligation, for reasons of public interest or for the or establishment, exercise or defence of legal claims, or for exercising the right of freedom of expression and information;
  • according to Article 18 GDPR, to the restriction of processing of your personal data, where, f. ex. you contest the accuracy of the data;
  • according to Article 20 GDPR, to receive the personal data which you have provided to us, in a structured, commonly used and machine-readable format;
  • according to Article 7 3) GDPR, to withdraw your previously provided consent at any time. This will have the effect that we are no longer permitted to continue the data processing that was based on this consent.

You also have the right to lodge a complaint with a supervisory authority (Article 77 GDPR in conjunction with Section 19 BDSG).

For the right to access and the right to erasure, the restrictions in accordance with Sections 34 and 35 BDSG apply.

9. Right to object

If your personal data are processed on the basis of legitimate interests in accordance with Article 6 (1), sentence 1 (f) GDPR, you have the right in accordance with Article 21 GDPR, to object to the processing of your personal data, where there are grounds relating to your particular situation, or you are objecting against direct marketing purposes. If the latter is the case, you have a general right to object, which shall be addressed by us without a particular situation being stated.

If you wish to exercise your right to withdraw consent of your right to object, an e-mail is sufficient.

10. Do I have an obligation to provide my data?

Within the scope of our business relationship, you are only obliged to provide the personal data required to create, implement and terminate a business relationship or where we have a legal obligation to collect such data. Without this data, we usually have to decline the conclusion of the contract or the handling of your order, or we can no longer implement an existing contract and, if appropriate, have to terminate the same.

11. Is there any automated individual decision-making and is may data used for profiling/scoring?

To create and carry out the business relationship, we categorically do not use automated decision-making in accordance with Article 22 GDPR. If we use such procedures in individual cases, we will inform you separately about this to the legally required extent.

We use evaluation tools to provide you with target information and advice on products. This facilitates appropriate communications and advertising including market and opinion research.